Here are some outstanding projects/features that I was involved in:
| Projects/Features | Time | My Role | Description | Results |
|---|---|---|---|---|
| P2P lending network project in Solana Vietnam Coding Camp | 11/2022 – 12/2022 | Product Manager | – I was in a team which made a DeFi app that empowers everyone to access financial aid. It is a P2P lending network. – In this team, as a Product Manager I found new business chance & revenue stream for the project, also I defined user flow, sitemap and MVP for the platform which was a web app. – Project details: https://drive.google.com/drive/folders/1vvVTjisNc1O_PMKhTK1zzq9WI35cpFLU?usp=sharing | One of teams which was chosen to present in Demo Day. |
| Learning Management System | 12/2022 – Present | Product Owner at JobHopin | – A learning management system (LMS) which will be used by companies through a Recruiter page (the job posting system they are using) or a standalone platform. – On the end-user side (individual users, job candidates, employees), they will access content built from LMS through Web App and Mobile App. – Main modules of this system: Quizzes management, Course management, User management, Submission management, Event management, Whitelabel management | Being implemented |
| CleverTap integration enhancement | 11/2022 | Product Owner at JobHopin | CleverTap is a popular customer engagement platform. Some integrations with this platform that I was involved in: – Detected new important event_type & event_attributes to enrich the tracking in-app event data and event-triggered campaigns – Notification integration enhancement: helps mobile app to log notifications (which are pushed from CleverTap) into the inbox in app so that users can read a notification many times | – Helped Growth marketing team can analyze the cohort data exactly through the tracking in-app event data – Based on Cohort analysis, the average user retention of users group which received notifications was around 33% in first week. Meanwhile, the average user retention of user groups which did not receive notifications was only 5% in first week. – Helped Growth marketing team can segment users into many groups and pushed suitable notification content to them through event-triggered campaigns to increase user retention. |
| Quizzes library enhancement in mobile app | 08/2022 – 09/2022 | Product Owner at JobHopin | A group of features which are related to quizzes library: – Shuffle questions when users play any quizzes so that they can play a quiz many times if they want (user experience improvement). – Automatic random generation of questions for a quiz from a category: quiz creators don’t have to manually choose questions for a quiz. – CSV template for questions import: quiz creators can import many new questions through a CSV file at a same time. | – Helped quiz creators to create many quizzes (over 50 quizzes) in a very short time. – Improved user experience when users can play many new quizzes which don’t have repeated questions day by day. |
| E-Invoice Export in App | 03/2022 – 06/2022 | Product Owner at Ahamove | – This feature will help users to manage their e-invoice list on the app, make them feel convenient to fill in, edit and submit their business information. – It also helps accounting team reduce the workload in receiving and verifying registered invoice information. | Helped accounting team reduce the workload in receiving and verifying registered invoice information. |
| User’s Credit Score for eKYC improvement | 03/2022 – 06/2022 | Product Owner at Ahamove | – Cooperating with the Data Team – Based on the order history of unverified users, the system will divide these users into 02 main groups: low-risky users and high-risky users. – Low-risky users will be applied the high tiers of cash on delivery (COD) amount, meanwhile high-risky users will be applied the low tiers of COD amount. – Each user from these above groups has a credit score which is updated after a completed order. The higher credit score, the higher tier of COD amount. | Helped providing COD benefits to users more quickly. |
| Lucky Wheel for Women’s Day | 02/2022 – 03/2022 | Product Owner at Ahamove | An in-app campaign in which by completing an order, users could have a chance (based on the calculated order booking probability of user profile) to spin a lucky wheel to receive a random gift. | 7 days of the campaign helped to increase about 11% of weekly active user and 27% of weekly GSV, compared to the average of 3 previous weeks. |
| Driver App’s Chatbot (Integrated with Freshdesk) | 02/2022 – 03/2022 | Product Owner at Ahamove | The integration of Freshchat chatbot (a product of Freshdesk helps to build automatic answer scenarios) with Ahamove Driver App helps drivers receiving feedback more quickly and also reduce the workload of Customer Service team in receiving and processing information from drivers. | From 01/03/2022 to 01/04/2022 there was about 28% drivers used this feature. The amount of incoming call from the drivers decreased about 13% while the amount of drivers increased. |
| 2021 Year End Review | 12/2021 – 01/2022 | Product Owner at Ahamove | Similar to “Spotify Wrapped”, this feature allowed users review their 2021’s activities, helped them look back on the milestones they achieved and how they had been with Ahamove in 2021, from which they would feel more excited to stick with Ahamove in 2022. | About 47% of total users used this feature in which around 14% of them clicked button “Share” their achievement. |
| Prepaid eTopup (Integrated with VPBank) | 09/2021 – 11/2021 | Product Owner at Ahamove | – Before the implementation of this feature, the operation team & accounting team had to check banking transaction of prepaid from users and manually top up money into user’s balance in app. – After the implementation, the prepaid amount is automatically top up into user’s balance in app when they send money to a VPBank virtual account which is opened automatically based on their user_id. | The amount of prepaid increased 9% in the first month of launching. |
| Draft Order | 09/2021 | Product Owner at Ahamove | – User can fill in the information and save it as a draft and use this draft order later. – A draft order can be created from a form in which they have pre-filled pick-up information. This form can be shared via a public link for anyone who needs to request order from user (such as customer/consumer of user). | About 8% of total orders were created from a draft order in 6 months. |
| Loyalty Program: E-Voucher Flash Sale | 08/2021 | Product Owner at Ahamove | – Users can join in an e-voucher flash sale campaign and redeem many e-voucher as quickly as possible. – Business Development Executives can set up a flash sale campaign by themself on an Admin Page. | Helped to diversify the Loyalty Program and attract users to engage with the app. |
| Favorite Driver | 07/2021 | Product Owner at Ahamove | This feature helps users saving their favorite drivers who will be prioritized to deliver their orders, based on a recommendation system. | On the first day of release, about 71% of new user used this feature after they completed their first order. |
| Mini Game “Lucky Dice” | 06/2021 | Product Owner at Ahamove | A mini game in which user could get points by booking an order, then they could use their points to bet in a lucky dice game. Top highest users would receive a gift. | Released in 12/2021. 14 days of the campaign helped to increase about 11% of weekly active user and 8% of weekly GSV, compared to 2 previous weeks. |
| Event Detection in Mobile App | 05/2021 | Product Owner at Ahamove | – Detected new important event_type & event_attributes to enrich the tracking in-app event data. – Listed which events can affect to order booking conversion. | Helped to develop & created more event-triggered campaigns for Business Development Team by integrating event in app with an customer engagement platform called MoEngage. |
| Lucky Wheel (Ahamove Birthday 2020) | 08/2020 | Business Analyst at Ahamove | An in-app campaign in which by completing an order, users could have a chance (based on the calculated order booking probability of user profile) to spin a lucky wheel to receive a random gift. | 3 days of the campaign helped to increase about 13% of weekly active user and 13% of weekly GSV, compared to 2 previous weeks in 08/2020. |
| Loyalty Program: Multi Challenge Missions | 05/2020 | Business Analyst at Ahamove | – A function in which users can join, complete mini missions in a big challenge and get rewards. – Business Development Executives can set up a series of challenge missions by themself by inputing a json rule (based on a provided sample rule) on an Admin Page. | Helped to diversify the Loyalty Program and make users feel excited when they receive valuable rewards by completing some challenges. |
| User Frequency Analysis | 10/2020 – 12/2020 | Data Analyst | Analyzed user’s order history data to segment them by their order booking frequency, predict the time that they will be backed to the app then pushed promo code to them on the right time. | Sustained a stable ratio of reactive user ~35% MoM in quarter 4/2020 (who make a new order after an inactive period) while the discount plan didn’t go over the budget. |
| Category Analysis | 10/2020 – 12/2020 | Data Analyst at Ahamove | Analyzed the contribution of categories by months in 3 years a row to predict the growth trend of every category in a period of time which is a basis for making business development plan. | Increased average 7% of ROI ((gsv-cost)/cost) of many promotion campaigns in quarter 4/2020. |